Using him makes people believe they can use this product, work hard, and achieve greatness.Įgos, logos and pathos are the essential ingredients to a good advertisement and I think Under Armour used them very effectively to sell their brand. The performance apparel company on Tuesday signed Washington Nationals star Bryce Harper to a new 10. People who are going to buy Under Armour equipment and most likely athletes and they know Harper is a young kid who worked hard and made it to the big leagues. Investors are starting to sweat Under Armour’s rich endorsement deals.
It uses Bryce Harper as an example of this simply by putting him on the ad. They see this ad and realize that by suiting up in this Under Armour gear, they can get motivated and reach they’re athletic and fitness goals. These cleats will make you run like Bryce Harper if Bryce Harper was old, fat, and slow. The simple phrase, “I will.” sparks inspiration in the audience. Under Armour Mens Harper 7 Mid Rubber Molded Baseball Cleat Shoe. Pathos is the most abundant in this ad just like every other ad in the history of ever. Its a logical use of the person himself and his talents and this shows how Under Armour contributes to that. He is poised and ready to hit a ball that the audience assumes he will hit because of his athleticism and his cool Under Armour outfit. He is of course on a baseball diamond and his name is printed in the bottom right corner so you immediately know he’s a good athlete even if you know absolutely nothing about major league baseball. Logos comes in with the setting of the ad. This gives the ad credibility because it’s a known company. The deal is a 10-year extension with Under Armour, which signed its first deal with Harper in April 2011 - when he was only 18 and still in the minor leagues. The brand name is on his sweatshirt and the logo is on his shorts, cleats and batting gloves. Also, every article of clothing he is wearing has the brand name or logo pasted right where the audience can see it. If he’s using these products then they are immediately linked to be a stellar athlete.
Bryce harper under armour professional#
Bryce Harper is a professional baseball player so that gives the ad credibility in itself. This advertisement is very effective in its use of pathos, logos and ethos to properly promote the brand name which is the entire purpose of advertising.Įthos is used very well.
Bryce harper under armour series#
This is part of a new ad series for Under Armour featuring Washington Nationals player Bryce Harper.
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